Audience Is Everything
The advanced audience insights you need for 2025
Our On-Target report explores the media habits of three key audiences in the U.S. to help you navigate the changing media landscape.
Solutions
Connecting you to audiences, growth and new opportunities.
Featured product
Nielsen ONE
One clear view of your audience, brought together in one seamless platform.
Insights
Stay ahead of media’s evolution with our timely insights.
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Featured
2024 Annual
Marketing ReportMaximizing ROI in
a fragmented worldDiscover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning.
TV & streaming4mins read
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Featured
The Gauge
Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a…
10mins read
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Featured
2025 On Target Report
Advanced Audiences3mins read
People
Real people are always at the heart of our data.
750K+
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
13K+
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
14
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.
